We Only Dated for 11 Instagrams

We Only Dated for 11 Instagrams: And Other Things You'll Overhear in LA is a collection of the hilarious absurd sometimes even poignant snippets overheard on the streets -- and in the juiceries -- of Los Angeles. It's a tribute to the one and only La La Land the epicenter of all things vegan gluten-free spiritual and sunny and a microcosm of 21st Century American culture in so many ways.

The book is a by-product of the @OverheardLA Instagram account started in 2015 by Jesse Margolis and boasting a whopping 670000 followers and incredible engagement. Jesse's Overheard brand has tapped into something we all love: mocking envying and dropping our jaws at the absurdity of today's trends and conversations.

The book will be divided into themes with a Q&A from a different "LA expert" opening each section: The CEOs of Bumble for the Dating section; Krista Smith the West Coast Editor of Vanity Fair for Celebrity & Entertainment; the founders of SoulCycle for Health & Fitness; and Amanda Chantal Bacon of Moon Juice for Spirituality.

The overheard content and Q&As will be accompanied by illustrations from Emmet Truxes the millennial mastermind behind @BrooklynCartoons (145000 followers) and author of the forthcoming cartoon collection You Look Better Online (Abrams October 2017).