Universal Principles Of Ux

Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia covering 100 laws, guidelines, human biases, and general considerations important to successful user experience. Richly illustrated and easy to navigate, it pairs clear explanations of every concept with visual examples of the ideas applied in practice .The book is organized into six broad categories and features a diverse range of subjects and perspectives. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise