Understanding Michael Porter
Understanding Michael Porter
Author : Magretta, Joan
Publisher : Harvard Business Review Press
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be...
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If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.