The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

This book serves as a one-stop comprehensive look at what the luxury industry had been, is and will be. It aims to analyze the luxury phenomenon through several academic frameworks as applied to numerous practical examples and provide a well-researched tool kit interspersed with heavy ‘touch-and go' statistics on the luxury markets the world over. It helps the new age luxury managers and aspiring luxury entrepreneurs to re-construct a customized interpretation to apply to his/her own new age business needs, especially in the Asian luxury market, currently the largest in the world and is an excellent ‘start-to-finish' book for the academically inclined.