The Aspirational Investor: Investing In The Pursuit Of Wealth And Happiness

Investing is not about beating the markets. It should be about your life's goals: be it achieving safety for your family, a better life for your children, starting or expanding a business or creating wealth. Unfortunately, today, we are often preoccupied with the wrong priorities-like increasing returns at all costs or finding the next star fund manager.

In The Aspirational Investor, Ashvin B. Chhabra, chief investment officer of Merrill Lynch Wealth Management, offers a practical, innovative framework for making smarter choices about aligning your investment strategy to your life's goals. What investors need, argues Chhabra, is a framework that shifts the focus of investment strategy from portfolios and markets to individuals. He reveals some surprising facts about wealth creation, reinterprets the success formulas of investing greats like Warren Buffett, and lays out a concise road map for identifying, prioritizing and quantifying financial goals.

Raising the bar for what we should expect when we decide to invest, The Aspirational Investor sets us on a path
to more confident and fulfilling financial lives.