Smarter Faster Better

In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explored why we do what we do; in Smarter Faster Better, he turns his keen insight and analysis to the question of how we can achieve more. Drawing on the latest research in neuroscience, psychology, and behavioral economics, Duhigg identifies eight simple principles that govern productivity and shows how highly effective individuals—from CEOs to filmmakers to software entrepreneurs—apply them. Through compelling examples and practical strategies, he demonstrates how anyone can boost their efficiency and effectiveness. Praised by Richard Branson for offering valuable advice that contributed to building the Virgin brand, and recognized by Jim Collins and the Financial Times for its provocative insights and engaging storytelling, Smarter Faster Better provides readers with actionable tools to become more productive, achieve their goals, and work smarter, not just harder.