Promoting Fashion
Promoting Fashion
Author : Barbara Anouti
Publisher : Quercus
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both...
SKU
9781786272157Sub total
Rs. 1,792.00Couldn't load pickup availability
Estimated delivery 5-7 days
People are viewing this right now
Description
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.>