Magma Sketchbook: Idea Generation

Artists have always relied on their sketchbooks. This was true for artists working within a fine art tradition and is just as true today in the age of Macs digital cameras and computer-generated imagery. This new line of sketchbooks addresses the needs of contemporary practitioners: illustrators designers art directors fashion designers filmmakers and anyone within the creative industries. Helpful and user-friendly these sketchbooks tread that fine line between giving users practical tools and information while not interfering with their creative freedom. They are also made entirely out of eco-friendly materials.

This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking plus 16 pages of exercises and useful information on how to get from a problem to a solution the four stages of the creative process mind mapping and free association reframing your proposition and using random stimulus.