Iima - Being Ethical : Ethics As The Foundation Of Business

Businesses have to act in self-interest but to what extent should they sacrifice ethical behaviour? the question has become increasingly relevant with the recent high-profile corporate scandals such as the Satyam and the 2G scam. But can and should, a business behave ethically at all? is the corporate social responsibility of a company just to make profits as Nobel Prize winning economist Milton Friedman once famously declared?

In this timely book, Professor S. Manikutty takes us through the minefield of business and ethics, looking at how ethics enters work and the choices available to companies and individuals. He argues that being ethical is not a simple of doing the right thing vs the wrong thing, it is also to find a balance between multiple right or wrong choices, arriving at not a solution but a compromise. Using a variety of examples and case studies from Indian businesses, Being Ethical is an indispensable book any responsible manager.