Cool

COOL is a book of lists that mirror the author, Swapan Seth's eclectic taste across categories: from boltholes to exotic hideaways. It is a ready reckoner to the hip and the happening, of the known and the very unknown.ABOUT THE AUTHORSwapan Seth began his career at 19 at JWT, Calcutta. At 20, he was transferred to their Hong Kong Office.He won his first Cannes award at the age of 22. A Clio at 23. At 24, he was the youngest ever Creative Director at Clarion. At 26, he was Vice President, Trikaya Grey. At 28 he started his own agency, Equus.Equus launched Max New York Life, Barista, Kingfisher Airlines, Harvest Gold Bread and Matrix. Currently, it works for Reliance Capital, Deutsche Bank, Taj Hotels, Coca Cola, Hindustan Times, Quest, Sleepwell, to name a few.Swapan is also amongst the largest private art collectors in the country and was instrumental in the creation of ARTIGER, India’s only Government propelled art initiative involving tiger conservation and public art.