Chemistry

Using the visual language of chemical elements and the periodic table the book takes a journey through the natural chemical process of creativity: the beginning the experimentthe refinement the solution. It takes chemistry as a metaphor for the creative process.
Phase One is Combustion which occurs when the disparate elements of the studio designers illustrators photographers writers and web designers come together and spark a chain reaction of ideas and thoughts in response to new projects. Phase Two Solution presents the results of the chemical process the solutions Fold 7 have provided. The Chemistry typeface which features throughout was specially designed for the book.