Advertising
Advertising
Author : Jen Green
Publisher : Hachette Childrens Group
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks misleads and influences the buyer?...
SKU
9780750297455Sub total
Rs. 479.00Couldn't load pickup availability
Estimated delivery 5-7 days
People are viewing this right now
Description
Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks misleads and influences the buyer?
Look in detail at the industry the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
>