Description
A groundbreaking new book by business world leaders Jason Fried and David Heinemeier Hansson! This book reveals the best approach to success in business: do less, focus only on the essentials. The “simple is better” principle delivers the best results in any venture. If you dream of starting your own business, this is the ideal guide. After reading it, your entire perspective on work and entrepreneurship will transform.
Today, anyone can start a business. Resources that were once out of reach are now easily accessible. Technology that once cost thousands is now available for minimal or even no cost. Things that were once impossible are now achievable with ease. This means that anyone, anywhere, at any time, can launch a business—without working 80-hour weeks or investing a lifetime of savings. You can start a business alongside a side job while maintaining your day job for livelihood. Forget about business plans, meetings, and offices—you don’t need them.
The key to success is focusing only on the bare essentials, eliminating the unnecessary, working differently, keeping everything simple and under your control. You’ll learn how to start your own business, launch it with minimal capital, bring your product to market, promote it effectively, and decide who (and when) to hire for your team. These pages provide valuable inspiration and guidance for every reader—whether you are an established entrepreneur, a small business owner, or someone stuck in a day job who wants to start their own business.

