Power Of Habit

In The Power of Habit, award-winning journalist Charles Duhigg takes readers into the fascinating and surprising world of the scientific study of habits. He explores why some people and organizations struggle to change despite persistent efforts, while others transform seemingly overnight. Visiting laboratories where neuroscientists study the mechanisms of habits, Duhigg uncovers how habits form in our brains and how they can be reshaped. Through compelling examples—from Olympic swimmer Michael Phelps to Starbucks CEO Howard Schultz and civil-rights leader Martin Luther King, Jr.—he demonstrates how the right habits drive extraordinary success. The book offers a powerful and empowering insight: whether it’s exercising regularly, losing weight, raising exceptional children, boosting productivity, or building innovative companies, understanding and harnessing the science of habits can transform our personal lives, businesses, and communities.