Fusion Strategy: How Real Time Data and AI Will Power the Industrial Future
Fusion Strategy: How Real Time Data and AI Will Power the Industrial Future
Author : Govindarajan, Vijay
Publisher : Harvard Business Review Press
Book Overview“Fusion Strategy” explains how industrial companies can combine their physical product capabilities with powerful data, sensors, connectivity and AI to become more adaptive, insight driven and competitive. The book...
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Book Overview
“Fusion Strategy” explains how industrial companies can combine their physical product capabilities with powerful data, sensors, connectivity and AI to become more adaptive, insight driven and competitive. The book lays out how real time data transforms not just operations but the very strategy, culture, customer relationships and business models of asset heavy firms. With frameworks, examples and strategic tools, it shows how physical products + digital insights = fusion value.
About The Author
Vijay Govindarajan is a renowned professor of strategy and innovation (Tuck School of Business, Dartmouth), author of several bestselling books like *Reverse Innovation*. Venkat Venkatraman is Professor of Information Systems (Boston University), with deep expertise in digital strategy and how organizations use data and emerging technologies to change how they deliver value.
- Book cover: Hardcover
- Pages: 224
- ISBN number: 978?1647826253
- Publisher name: Harvard Business Review Press
- Author: Vijay Govindarajan & Venkat Venkatraman
- Language: English