AI First: The Playbook for a Future Proof Business and Brand

Book Overview
“AI First” is a forward looking guide for brands and companies on how to orient their strategy, marketing, operations, and organizational design around the new reality of AI. The authors argue that the speed and scale of AI’s advances will rapidly re define what customers expect, what brands must deliver, and how companies must structure themselves to stay relevant. Through interviews with tech visionaries like Sam Altman, Bill Gates, Reid Hoffman, as well as case studies and strategic tools, this book shows how to compete in an AI first world by redesigning jobs, embracing experimentation, and anticipating the new expectations of consumers. 

About The Author
Adam Brotman is cofounder & co CEO of Forum3, and previously the Chief Digital Officer at Starbucks, where he led innovations in mobile payments and the loyalty platform. Andy Sack is cofounder & co CEO of Forum3; he has extensive experience in technology & investment, having founded and advised startup & venture projects, and worked in high tech strategy. 

• Book cover: Hardcover
• Pages: 208
• ISBN number: 978?1647829650
• Publisher name: Harvard Business Review Press
• Author: Adam Brotman & Andy Sack
• Language: English