{"product_id":"you-are-a-brand","title":"You Are a Brand!","description":"\u003cp\u003eCelebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. \u003c\/p\u003e\u003cp\u003eUsing strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in \u003ci\u003eYou Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eKaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own \"elevator speech\" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. \u003c\/p\u003e\u003cp\u003eCombining today's hottest business concepts with the realities of the modern workplace, \u003ci\u003eYou Are a Brand! \u003c\/i\u003e2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787500581043,"sku":"9781857885804","price":1039.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477375669781857885804.jpg?v=1762820487","url":"https:\/\/oxfordbookstore.com\/products\/you-are-a-brand","provider":"Oxfordbookstore ","version":"1.0","type":"link"}