{"product_id":"think-bigger-how-to-innovate","title":"Think Bigger: How To Innovate","description":"\u003cp\u003eIn Think Bigger, Sheena Iyengar?an acclaimed author and expert in the science of choice?answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”\u003c\/p\u003e\n\n\u003cp\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45231265415347,"sku":"9780231213547","price":640.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/41g4UGUGg8L.jpg?v=1768993166","url":"https:\/\/oxfordbookstore.com\/products\/think-bigger-how-to-innovate","provider":"Oxfordbookstore ","version":"1.0","type":"link"}