{"product_id":"think-big-the-greatest-ideas-in-medicine","title":"Think Big!: The Greatest Ideas in Medicine","description":"\u003cp\u003e\u003cb\u003eDiscover the big ideas in medicine that have transformed the world around us.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Greatest Ideas in Medicine\u003c\/i\u003e explores the extraordinary ideas that have changed people's lives - from the first vaccines, through the development of IVF, to ground-breaking cancer therapies and 'intelligent' artificial limbs.\u003cbr\u003e\u003cbr\u003eFrom Apollo 11's historic flight to the wonders of the world wide web, the world has changed beyond recognition in the past hundred years. \u003ci\u003eThink Big \u003c\/i\u003etakes a close-up look at the amazing ideas that have transformed the way we all live. \u003cbr\u003e\u003cbr\u003eEach spread explores a big idea in greater depth, explaining how it came to be and what evolved from it and assessing its impact on the world today. 'Genius' panels highlight the great thinkers behind the ideas, from scientists to inventors, environmentalists and engineers.\u003cbr\u003e\u003cbr\u003eEach book includes carefully selected activities designed to inspire readers aged 9 and older and encourage them to nurture their own 'big thinking' and entrepreneurial spirit.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents:\u003c\/b\u003e\u003cbr\u003eThe smallpox vaccine  \u003cbr\u003eAntibiotics  \u003cbr\u003eTransplant surgery \u003cbr\u003ePacemakers  \u003cbr\u003eIn vitro fertilisation (IVF)  \u003cbr\u003eMRI scanning \u003cbr\u003eThe Global Polio Eradication Initiative \u003cbr\u003eThe Human Genome Project \u003cbr\u003eStem cell research \u003cbr\u003eBionic prosthetics \u003cbr\u003eRemote surgery \u003cbr\u003eImmunotherapy\u003c\/p\u003e\u0026gt;","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44789255733427,"sku":"9781526316769","price":479.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478064569781526316769.jpg?v=1762844825","url":"https:\/\/oxfordbookstore.com\/products\/think-big-the-greatest-ideas-in-medicine","provider":"Oxfordbookstore ","version":"1.0","type":"link"}