{"product_id":"the-soul-of-a-new-machine","title":"The Soul of A New Machine","description":"\u003cb\u003eTracy Kidder's \"riveting\" (\u003ci\u003eWashington Post\u003c\/i\u003e) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. \u003c\/b\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eComputers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\"Fascinating...A surprisingly gripping account of people at work.\" --\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786715066547,"sku":"9780316491976","price":1092.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477297249780316491976.jpg?v=1762806880","url":"https:\/\/oxfordbookstore.com\/products\/the-soul-of-a-new-machine","provider":"Oxfordbookstore ","version":"1.0","type":"link"}