{"product_id":"the-ritual-effect","title":"The Ritual Effect","description":"\u003cp\u003e‘Fascinating . . . lively storytelling and cutting-edge science, The Ritual Effect sticks with you'\u003cbr\u003e\nCHARLES DUHIGG\u003c\/p\u003e\n\n\u003cp\u003e'One of my very favourite behavioural scientists' ANGELA DUCKWORTH\u003c\/p\u003e\n\n\u003cp\u003e'An eye-opening window into why we swear by certain routines - and how we can build more enriching ones' ADAM GRANT\u003c\/p\u003e\n\n\u003cp\u003eThe ground-breaking and inspiring guide to turning everyday habits into rituals, from renowned Harvard psychologist Professor Michael Norton.\u003c\/p\u003e\n\n\u003cp\u003eThink of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives – and what you’d think if they’d bought the same for an ex. These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.\u003c\/p\u003e\n\n\u003cp\u003eIn The Ritual Effect, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”) to reimagine everyday moments, build camaraderie and spark joy.\u003c\/p\u003e\n\n\u003cp\u003eRituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now it’s time to create yours.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45153471266995,"sku":"9780241465462","price":560.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/71QSuh8B9hL.jpg?v=1764185987","url":"https:\/\/oxfordbookstore.com\/products\/the-ritual-effect","provider":"Oxfordbookstore ","version":"1.0","type":"link"}