{"product_id":"the-mesmerist","title":"The Mesmerist","description":"\u003cp\u003eMedicine in the early 1800s was a brutal business. Operations were performed without anaesthesia while conventional treatment relied on leeches cupping and toxic potions. The most surgeons could offer by way of pain relief was a large swig of brandy. \u003c\/p\u003e\u003cp\u003eOnto this scene came John Elliotson the dazzling new hope of the medical world. Charismatic and ambitious Elliotson was determined to transform medicine from a hodge-podge of archaic remedies into a practice informed by the latest science. In this aim he was backed by Thomas Wakley founder of the new magazine the\u003ci\u003eLancet\u003c\/i\u003e and a campaigner against corruption and malpractice.\u003c\/p\u003e\u003cp\u003eThen in the summer of 1837 a French visitor - the self-styled Baron Jules Denis Dupotet - arrived in London to promote an exotic new idea: mesmerism. The mesmerism mania would take the nation by storm but would ultimately split the two friends and the medical world asunder - throwing into focus fundamental questions about the fine line between medicine and quackery between science and superstition.\u003c\/p\u003e\u0026gt;","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44791233642675,"sku":"9781474602310","price":559.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478124579781474602310.jpg?v=1762854582","url":"https:\/\/oxfordbookstore.com\/products\/the-mesmerist","provider":"Oxfordbookstore ","version":"1.0","type":"link"}