{"product_id":"the-measure-of-civilisation","title":"The Measure of Civilisation","description":"\u003cp\u003eIn \u003ci\u003eWhy the West Rules - For Now \u003c\/i\u003eIan Morris argues that to understand the development of East and West, we need to look beyond 'long-term lock-in' theories (that suggest it was inevitable) and 'short-term accident' theories. Instead, we need to measure social development - a group's ability to master its environment to get things done - and use the results to look at the patterns of history.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy the West Rules - For Now\u003c\/i\u003e briefly describes the methods used to calculate Eastern and Western social development scores since the ice age; in \u003ci\u003eThe Measure of Civilisation\u003c\/i\u003e, Morris expands upon these methods, discussing possible objections to this approach, and providing fascinating accounts of his gathering of evidence for his calculations. It is a magnificent account of where our understanding of the development of East and West comes from, and an unusual insight into a master thinker at work.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786700517555,"sku":"9781781250198","price":1536.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477297009781781250198.jpg?v=1762806649","url":"https:\/\/oxfordbookstore.com\/products\/the-measure-of-civilisation","provider":"Oxfordbookstore ","version":"1.0","type":"link"}