{"product_id":"the-kim-kardashian-principle","title":"The Kim Kardashian Principle","description":"\u003cp\u003e\u003cb\u003eIn this \u003ci\u003eNew York Times\u003c\/i\u003e bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e 'One of the most influential books of the year'\u003cb\u003e Michael Levin, \u003ci\u003eHuffington Post\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e'The most buzzed about business book of the year!' \u003cb\u003e\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e'Everything that a PR or spin doctor has traditionally advised: do the opposite' \u003cb\u003e\u003ci\u003eThe Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e'The best in the business' \u003cb\u003e\u003ci\u003eVariety\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e*One of \u003ci\u003eBustle\u003c\/i\u003e's 20 Best Nonfiction Books*\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? \u003c\/p\u003e\u003cp\u003eJeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. \u003c\/p\u003e\u003cp\u003eFrom YouTube sensations like Pew Die Pie to taxi-hailing app Uber, \u003ci\u003eThe Kim Kardashian Principle\u003c\/i\u003e reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. \u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Kim Kardashian Principle\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.\u003c\/b\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786649759923,"sku":"9780349412986","price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477294249780349412986.jpg?v=1762805308","url":"https:\/\/oxfordbookstore.com\/products\/the-kim-kardashian-principle","provider":"Oxfordbookstore ","version":"1.0","type":"link"}