{"product_id":"the-innovation-zone","title":"The Innovation Zone","description":"\u003cp\u003eInnovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787379536051,"sku":"9781857885798","price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477370449781857885798.jpg?v=1762818462","url":"https:\/\/oxfordbookstore.com\/products\/the-innovation-zone","provider":"Oxfordbookstore ","version":"1.0","type":"link"}