{"product_id":"teach-yourself-improve-your-copywriting","title":"Teach Yourself Improve Your Copywriting","description":"Fully revised for today's practical copywriting requirements, \u003cem\u003eImprove your Copywriting\u003c\/em\u003e, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.\u003cbr\u003e\u003cbr\u003eFrom planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:\u003cbr\u003e\u003cbr\u003e- the internet\u003cbr\u003e\u003cbr\u003e- radio and TV\u003cbr\u003e\u003cbr\u003e- business-to-business\u003cbr\u003e\u003cbr\u003e- public relations\u003cbr\u003e\u003cbr\u003e- recruitment\u003cbr\u003e\u003cbr\u003e- charities\u003cbr\u003e\u003cbr\u003e- ...and many more!\u003cbr\u003e\u003cbr\u003eThroughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.\u003cbr\u003e\u003cbr\u003eSo if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eNOT GOT MUCH TIME?\u003cbr\u003eOne and five-minute introductions to key principles to get you started.\u003cbr\u003e\u003cbr\u003eAUTHOR INSIGHTS\u003cbr\u003eLots of instant help with common problems and quick tips for success, based on the author's many years of experience.\u003cbr\u003e\u003cbr\u003eTEST YOURSELF\u003cbr\u003eTests in the book and online to keep track of your progress.\u003cbr\u003e\u003cbr\u003eEXTEND YOUR KNOWLEDGE\u003cbr\u003eExtra online articles at www.teachyourself.com to give you a richer understanding of copywriting.\u003cbr\u003e\u003cbr\u003eTRY THIS\u003cbr\u003eInnovative exercises illustrate what you've learnt and how to use it.\u003cbr\u003e\u003cbr\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44785980407987,"sku":"9781444102956","price":636.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477288889781444102956.jpg?v=1762801429","url":"https:\/\/oxfordbookstore.com\/products\/teach-yourself-improve-your-copywriting","provider":"Oxfordbookstore ","version":"1.0","type":"link"}