{"product_id":"start-with-why-15th-anniversary-edition","title":"Start With Why (15Th Anniversary Edition)","description":"\u003cp\u003eISN'T IT TIME YOU READ START WITH WHY?\u003c\/p\u003e\n\n\u003cp\u003e'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO\u003cbr\u003e\n-----------\u003c\/p\u003e\n\n\u003cp\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/p\u003e\n\n\u003cp\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/p\u003e\n\n\u003cp\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.\u003c\/p\u003e\n\n\u003cp\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/p\u003e\n\n\u003cp\u003e-----------\u003cbr\u003e\n‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45111212310707,"sku":"9781405977593","price":560.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/61BBFfKtA9L.jpg?v=1762907194","url":"https:\/\/oxfordbookstore.com\/products\/start-with-why-15th-anniversary-edition","provider":"Oxfordbookstore ","version":"1.0","type":"link"}