{"product_id":"smoke-mirrors","title":"Smoke \u0026 Mirrors","description":"\u003cp\u003e\u003cb\u003e'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'\u003c\/b\u003e\u003cbr\u003eDavid Rowan, founding editor of WIRED UK and author of \u003ci\u003eNon-Bullshit Innovation: Radical Ideas from the World's Smartest Minds\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Couldn't be more timely. Fascinating and vitally important'\u003c\/b\u003e\u003cbr\u003eJamie Bartlett, author of \u003ci\u003eThe People Vs Tech\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow'\u003c\/b\u003e\u003cbr\u003eLewis Dartnell, author of \u003ci\u003eOrigins: How the Earth Made Us\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future'\u003c\/b\u003e\u003cbr\u003eDr Andrew Maynard, scientist and author of \u003ci\u003eFilms from the Future\u003c\/i\u003e and \u003ci\u003eFuture Rising\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way'\u003c\/b\u003e\u003cbr\u003eMatt Clifford, co-founder and CEO of \u003ci\u003eEntrepreneur First\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy'\u003c\/b\u003e\u003cbr\u003eTom Chivers, author of \u003ci\u003eThe AI Does Not Hate You\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'ROBOTS WILL STEAL YOUR JOB!'\u003cbr\u003e\u003cbr\u003e'AI WILL REVOLUTIONISE FARMING!'\u003cbr\u003e\u003cbr\u003e'GENETIC EDITING WILL CURE CANCER!'\u003cbr\u003e\u003cbr\u003eBombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.\u003cbr\u003e\u003cbr\u003eBut hype has a dark side, too.\u003cbr\u003e\u003cbr\u003eIt can mislead. It can distract. It can blinker us from seeing what is actually going on.\u003cbr\u003e\u003cbr\u003eFrom AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.\u003cbr\u003e\u003cbr\u003eHype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.\u003cbr\u003e\u003cbr\u003eThis book is your guide to doing just that.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786771067059,"sku":"9781472143662","price":1160.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477299479781472143662.jpg?v=1762808089","url":"https:\/\/oxfordbookstore.com\/products\/smoke-mirrors","provider":"Oxfordbookstore ","version":"1.0","type":"link"}