{"product_id":"selling-the-invisible","title":"Selling The Invisible","description":"\u003cp\u003e\u003cb\u003eSELLING THE INVISIBLE \u003c\/b\u003eis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cb\u003eSELLING THE INVISIBLE\u003c\/b\u003e covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003eGreatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787245973683,"sku":"9780446672313","price":1156.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477357439780446672313.jpg?v=1762816814","url":"https:\/\/oxfordbookstore.com\/products\/selling-the-invisible","provider":"Oxfordbookstore ","version":"1.0","type":"link"}