{"product_id":"sales-genius","title":"Sales Genius","description":"\u003cp\u003e\u003cb\u003eThe fast-track MBA in sales\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003eImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSales Genius\u003c\/i\u003e makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself.\u003c\/p\u003e\u003cp\u003eIn Sales, conventional wisdom often says one thing while research says another. \u003ci\u003eSales \u003c\/i\u003e\u003ci\u003eGenius\u003c\/i\u003e cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson.\u003c\/p\u003e\u003cp\u003eQuick to read and intensely practical, this book will bring a little sales genius into your day.\u003c\/p\u003e\u003cp\u003e'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' \u003cb\u003ePhil Jesson, Academy for Chief Executives\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e'What a great read... An insightful look at the world of sales'\u003cb\u003e Anthony Stears, The Telephone Assassin\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' \u003cb\u003eAndrew Docker, Andrew Docker Associates\u003c\/b\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787358335155,"sku":"9781473605367","price":319.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477368899781473605367.jpg?v=1762817961","url":"https:\/\/oxfordbookstore.com\/products\/sales-genius","provider":"Oxfordbookstore ","version":"1.0","type":"link"}