{"product_id":"redefining-global-strategy-with-a-new-preface-crossing-borders-in-a-world-where-differences-still-matter","title":"Redefining Global Strategy, With A New Preface : Crossing Borders In A World Where Differences Still Matter","description":"\u003cp\u003eNew Tools for Succeeding Globally\u003cbr\u003e\nWhy do so many global strategies fail--despite companies' powerful brands and other\u003cbr\u003e\nborder-crossing advantages? Because a one-size-fits-all strategy no longer stands a\u003cbr\u003e\nchance.\u003cbr\u003e\nWhen firms believe in the illusions of a \"flat\" world and the death of distance, they\u003cbr\u003e\ncharge across borders as if the globe were one seamless marketplace. But cross border\u003cbr\u003e\ndifferences are larger than we assume. Most economic activity--including\u003cbr\u003e\ntrade, real and financial investment, tourism and communication--happens locally,\u003cbr\u003e\nnot internationally. In this \"semi globalized\" approach, companies can cross borders\u003cbr\u003e\nmore profitably by basing their strategies on the geopolitical differences that matter;\u003cbr\u003e\nthey must identify the barriers their strategies will have to overcome and they must\u003cbr\u003e\nbuild bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat\u003cbr\u003e\nshows how to create successful strategies and provides practical management tools so\u003cbr\u003e\nyou can:\u003cbr\u003e\nAssess the cultural, administrative, geographic and economic differences\u003cbr\u003e\nbetween regions at the industry level--and decide which ones require attention\u003cbr\u003e\nTrack the implications of the specific border-crossing actions that will impact\u003cbr\u003e\nyour company's ability to create value the most\u003cbr\u003e\nGenerate superior performance through strategies that are optimized for the\u003cbr\u003e\nthree A's: adaptation (adjusting to differences), aggregation (overcoming\u003cbr\u003e\ndifferences) and arbitrage (exploiting differences), Using in-depth examples, Ghemawat reveals how companies such as CEMEX, Toyota,\u003cbr\u003e\nProcter and Gamble, Tata Consultancy Services, IBM and GE Healthcare are adroitly\u003cbr\u003e\nmanaging cross-border differences. He also shares examples of other well-known\u003cbr\u003e\ncompanies that have failed at this challenge. Crucial for any business competing\u003cbr\u003e\nacross borders, Redefining Global Strategy will help you make the most of our\u003cbr\u003e\nsemi globalized world.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45153455800499,"sku":"9781633696068","price":1119.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/91X7VguXDEL.jpg?v=1764185436","url":"https:\/\/oxfordbookstore.com\/products\/redefining-global-strategy-with-a-new-preface-crossing-borders-in-a-world-where-differences-still-matter","provider":"Oxfordbookstore ","version":"1.0","type":"link"}