{"product_id":"purple-cow-transform-your-business-by-being-remarkable","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\u003c\/p\u003e\n\n\u003cp\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\u003c\/p\u003e\n\n\u003cp\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\n\n\u003cp\u003eIf you enjoyed reading this, check out Seth Godin's business classic This is Marketing.\u003c\/p\u003e","brand":"Oxfordbookstore ","offers":[{"title":"Default Title","offer_id":45507443523763,"sku":"9780141016405","price":560.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/61NbkYP0mEL.jpg?v=1778759701","url":"https:\/\/oxfordbookstore.com\/products\/purple-cow-transform-your-business-by-being-remarkable","provider":"Oxfordbookstore ","version":"1.0","type":"link"}