{"product_id":"pocket-universal-principles-of-design","title":"Pocket Universal Principles Of Design","description":"\u003cp\u003eWhether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Editionis like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Designwill sharpen your design thinking and expand your sense of the possible.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45164554485939,"sku":"9781631590405","price":719.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/817AgqpXhTL.jpg?v=1764840140","url":"https:\/\/oxfordbookstore.com\/products\/pocket-universal-principles-of-design","provider":"Oxfordbookstore ","version":"1.0","type":"link"}