{"product_id":"mcdonalds","title":"McDonalds","description":"\u003cp\u003eFind out how McDonald's grew from one restaurant to become the  globe-dominating chain it is today. It looks at some of the brightest  business minds behind McDonald's meteoric rise, the development of the  company's most famous products, from the Big Mac to the Happy Meal and  reveals the marketing and PR strategies that have built McDonald's the  powerful brand it is today. \u003c\/p\u003e\u003cp\u003e From marketing alliances to the  company's attempts to counter its critics, this is a fascinating look at  McDonald's, and at the fast-food industry as a whole.\u003c\/p\u003e\u003cp\u003eBig Brands  is the perfect series for budding entrepreneurs who want to find out  what goes on behind the scenes of the world's biggest companies. Ideal  as a leisure read to accompany Business  Studies GCSE or A Level,  or  for cross-curricular biography and literacy  work at KS2.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787422429363,"sku":"9780750292559","price":559.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477372859780750292559.jpg?v=1762819390","url":"https:\/\/oxfordbookstore.com\/products\/mcdonalds","provider":"Oxfordbookstore ","version":"1.0","type":"link"}