{"product_id":"made-to-stick","title":"Made To Stick","description":"\u003cp\u003e\u003cb\u003eWhy does fake news stick while the truth goes missing?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhy do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?\u003c\/p\u003e\u003cp\u003eOver ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:\u003c\/p\u003e\u003cp\u003e- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria\u003c\/p\u003e\u003cp\u003e- how a gifted sports reporter got people to watch a football match by showing them the \u003ci\u003eoutside\u003c\/i\u003e of the stadium\u003c\/p\u003e\u003cp\u003e- how pitches like '\u003ci\u003eJaws\u003c\/i\u003e on a spaceship' (\u003ci\u003eAlien\u003c\/i\u003e) and '\u003ci\u003eDie Hard\u003c\/i\u003e on a bus' (\u003ci\u003eSpeed\u003c\/i\u003e) convince movie execs to invest gigantic sums even when they know nothing else about the project\u003c\/p\u003e\u003cp\u003eAs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMade to Stick \u003c\/i\u003euses cutting-edge insight to help you ensure that what you say is \u003cb\u003eunderstood\u003c\/b\u003e, \u003cb\u003eremembered\u003c\/b\u003e and, most importantly, \u003cb\u003eacted upon.\u003c\/b\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45073483202739,"sku":"9780099505693","price":560.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/71dief0Ab1L.jpg?v=1762870107","url":"https:\/\/oxfordbookstore.com\/products\/made-to-stick","provider":"Oxfordbookstore ","version":"1.0","type":"link"}