{"product_id":"india-social","title":"India Social","description":"\u003cp class=\"Pa0\"\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003e'As a pioneer in the age when social media has become India’s\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003enew political pulpit and argumentative town-square, Ankit Lal\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003eis perfectly poised to chronicle India’s transformational tryst with\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003eTwitter and Facebook and whatever comes next.'\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e – \u003cspan class=\"A6\"\u003eSHEKHAR GUPTA\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003e, senior journalist and recipient of the\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e \u003cspan class=\"A5\"\u003ePadma Bhushan\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa0\"\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003e'\u003c\/strong\u003eThis book is a must-read for anyone who wants to understand\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003ehow social media has shaped India in the past decade.' – \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"A6\"\u003e\u003cspan lang=\"EN-US\"\u003eARVIND KEJRIWAL\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"A5\"\u003e\u003cspan lang=\"EN-US\"\u003e, chief minister, Delhi\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003eIn \u003cem\u003eIndia Social\u003c\/em\u003e, social media activist and influencer Ankit Lal takes\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e \u003cspan class=\"A7\"\u003ea deep dive into India’s biggest social media campaigns and analyses\u003c\/span\u003e \u003cspan class=\"A7\"\u003ehow, in just the last ten years, platforms like Facebook, Twitter,\u003c\/span\u003e \u003cspan class=\"A7\"\u003eYouTube and WhatsApp have changed the way Indians engage\u003c\/span\u003e \u003cspan class=\"A7\"\u003ewith politics, popular culture and social revolution.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa0\"\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003eFrom the 2008 Mumbai terror attacks, which unleashed the potential\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e \u003cspan class=\"A7\"\u003eof the medium, to the 2012 #IndiaAgainstCorruption protests;\u003c\/span\u003e \u003cspan class=\"A7\"\u003efrom the rage-filled Justice for Nirbhaya movement to the citizen-driven\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa0\"\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003efight for a free Internet with the #NetNeutrality campaign; from\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e \u003cspan class=\"A7\"\u003ethe controversial #AIBRoast to WhatsApp becoming the primary tool\u003c\/span\u003e \u003cspan class=\"A7\"\u003eused to spread the agenda and ideology of major political parties\u003c\/span\u003e \u003cspan class=\"A7\"\u003e– \u003cem\u003eIndia Social \u003c\/em\u003eunravels, for the first time, the behind-the-scenes stories\u003c\/span\u003e \u003cspan class=\"A7\"\u003eof the most influential social media movements of the past decade.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Pa0\"\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003eIncisive and insightful, \u003cem\u003eIndia Social \u003c\/em\u003eis the story of how they began, why they spread and the \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003eway they have\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"A7\"\u003e\u003cspan lang=\"EN-US\"\u003e reshaped democratic life in India.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44791112270003,"sku":"9789351952121","price":479.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478111259789351952121.jpg?v=1762851646","url":"https:\/\/oxfordbookstore.com\/products\/india-social","provider":"Oxfordbookstore ","version":"1.0","type":"link"}