{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day","title":"I'm Afraid Debbie from Marketing Has Left for the Day","description":"\u003cp\u003e\u003cb\u003eHow to Use Behavioural Design to Create Change in the Real World\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this ground-breaking book author Morten Münster presents a set of rules that individuals and companies can follow to bring about \u003ci\u003e\u003cb\u003enecessary change\u003c\/b\u003e\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eUsing \u003cb\u003ebehavioural design\u003c\/b\u003e and an accessible \u003cb\u003efour-step method\u003c\/b\u003e he shows how people can be persuaded to do one thing instead of another and thereby achieve success.\u003cbr\u003e\u003cbr\u003eBy examining an array of examples drawn from business government various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003c\/p\u003e\u0026gt;","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44789157757107,"sku":"9781786279484","price":928.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478057689781786279484.jpg?v=1762842381","url":"https:\/\/oxfordbookstore.com\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day","provider":"Oxfordbookstore ","version":"1.0","type":"link"}