{"product_id":"how-star-wars-conquered-the-universe","title":"How Star Wars Conquered the Universe","description":"\u003cdiv\u003eIn 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and 37 billion later, \u003ci\u003eStar Wars\u003c\/i\u003e–related products outnumber human beings, a growing stormtrooper army spans the globe, and “Jediism” has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of \u003ci\u003eStar Wars\u003c\/i\u003e—its influences and impact, the controversies it has spawned, its financial growth and long-term prospects—has never been told.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHow Star Wars Conquered the Universe\u003c\/i\u003e, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how \u003ci\u003eStar Wars\u003c\/i\u003e has attracted and inspired so many fans for so long.\u003cbr\u003e\u003cbr\u003eSince the first film's release in 1977, Taylor shows, \u003ci\u003eStar Wars\u003c\/i\u003e has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and \u003ci\u003eEpisode VII\u003c\/i\u003e on the horizon, it looks like \u003ci\u003eStar Wars\u003c\/i\u003e is just getting started. \u003cbr\u003e\u003cbr\u003eAn energetic, fast-moving account of this creative and commercial phenomenon, \u003ci\u003eHow Star Wars Conquered the Universe\u003c\/i\u003e explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base—and why it will be galvanizing our imaginations and minting money for generations to come.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786650644659,"sku":"9780465049899","price":1039.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477294319780465049899.jpg?v=1762805339","url":"https:\/\/oxfordbookstore.com\/products\/how-star-wars-conquered-the-universe","provider":"Oxfordbookstore ","version":"1.0","type":"link"}