{"product_id":"gabays-copywriting-compendium-teach-yourself","title":"Gabay's Copywriting Compendium: Teach Yourself","description":"\u003cp\u003eDo you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGabay's Copywriting Compendium\u003c\/i\u003e is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAreas covered include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Advice on spelling and grammar\u003c\/p\u003e\u003cp\u003e- Examples of rhyming words, suggested euphemisms, and odd facts. \u003c\/p\u003e\u003cp\u003e- \"Top 25 Rules\" section for a number of key topics, such as how to brainstorm, how to   write innovative copy, and how to think creatively\u003c\/p\u003e\u003cp\u003e- How to avoid gobbledygook\u003c\/p\u003e\u003cp\u003e- Idioms, cliches, metaphors and similes\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnyone in advertising, marketing or any role where copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe easy to read layout will assist copywriters in finding appropriate help at any particular moment \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44786439258291,"sku":"9781444110920","price":1519.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477290459781444110920.jpg?v=1762802067","url":"https:\/\/oxfordbookstore.com\/products\/gabays-copywriting-compendium-teach-yourself","provider":"Oxfordbookstore ","version":"1.0","type":"link"}