{"product_id":"from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy","title":"From Unknown To Unforgettable: Strategies And Stories To Transform Your Start-Up Into A Trustworthy","description":"\u003cp\u003eTransforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.\u003c\/p\u003e\n\n\u003cp\u003eIf you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45111195828403,"sku":"9780143463962","price":320.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/61H0qgUmMFL.jpg?v=1762906459","url":"https:\/\/oxfordbookstore.com\/products\/from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy","provider":"Oxfordbookstore ","version":"1.0","type":"link"}