{"product_id":"close-that-sale-teach-yourself","title":"Close that Sale!: Teach Yourself","description":"\u003cp class=\"MsoNormal\" style=\"MARGIN: 0cm 0cm 0pt\"\u003eLearn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"MARGIN: 0cm 0cm 0pt\"\u003eBased on the five stage OIMCO selling model it covers :\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"MARGIN: 0cm 0cm 0pt\"\u003e-Opening-phase selling skills, including taking control of your selling space and sizing up the customer   \u003cbr\u003e- Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination\u003cbr\u003e- Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling\u003cbr\u003e-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close  and perfecting the art of silence    \u003cbr\u003e- Objection-handling-phase selling skills, including  conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised   \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"MARGIN: 0cm 0cm 0pt\"\u003eAll neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.\u003cbr\u003e\u003cbr\u003eNOT GOT MUCH TIME?\u003cbr\u003eOne and five-minute introductions to key principles to get you started.\u003cbr\u003e\u003cbr\u003eAUTHOR INSIGHTS\u003cbr\u003eLots of instant help with common problems and quick tips for success, based on the author's many years of experience.\u003cbr\u003e\u003cbr\u003eTEST YOURSELF\u003cbr\u003eTests in the book to keep track of your progress.\u003cbr\u003e\u003cbr\u003eEXTEND YOUR KNOWLEDGE\u003cbr\u003eExtra online articles at www.teachyourself.com to give you a richer understanding.\u003cbr\u003e\u003cbr\u003eTHINGS TO REMEMBER\u003cbr\u003eQuick refreshers to help you remember the key facts.\u003cbr\u003e\u003cbr\u003eTRY THIS\u003cbr\u003eInnovative exercises illustrate what you've learnt and how to use it.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44785981423795,"sku":"9781444104943","price":636.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477288929781444104943.jpg?v=1762801452","url":"https:\/\/oxfordbookstore.com\/products\/close-that-sale-teach-yourself","provider":"Oxfordbookstore ","version":"1.0","type":"link"}