{"product_id":"car-crazy","title":"Car Crazy","description":"Before the \"Big Three,\" even before the Model T, the race for dominance in the American car market was fierce, fast, and sometimes farcical. \u003ci\u003eCar Crazy\u003c\/i\u003e takes readers back to the passionate and reckless years of the early automobile era, from 1893, when the first US-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. The motorcar was new, paved roads few, and devotees of this exciting and unregulated technology battled with citizens who considered the car a dangerous scourge, wrought by the wealthy, that was shattering a more peaceful way of life.\u003cbr\u003e\u003cbr\u003e Among the pioneering competitors were Ransom E. Olds, founder of Olds Motor Works and creator of a new company called REO; Olds' cutthroat new CEO Frederic L. Smith; William C. \"Billy\" Durant of Buick Motor Company (and soon General Motors); and inventor Henry Ford. They shared a passion for innovation, both mechanical and entrepreneurial, but their maniacal pursuit of market share would also involve legal manipulation, vicious smear campaigns, and zany publicity stunts -- including a wild transcontinental car race that transfixed the public. Their war on wheels ultimately culminated in a courtroom battle that would shape the American car industry forever.\u003cbr\u003e\u003cbr\u003e Based on extensive original research, \u003ci\u003eCar Crazy\u003c\/i\u003e is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original.","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44788792459443,"sku":"9781610395519","price":1704.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478013169781610395519.jpg?v=1762833197","url":"https:\/\/oxfordbookstore.com\/products\/car-crazy","provider":"Oxfordbookstore ","version":"1.0","type":"link"}