{"product_id":"burn-the-business-plan","title":"Burn The Business Plan","description":"\u003cp\u003eHow would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. \u003cbr\u003e\u003cbr\u003eCarl Schramm, the man described by \u003ci\u003eThe Economist\u003c\/i\u003e as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. \u003cbr\u003e\u003cbr\u003eCarl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like \u003ci\u003eDragon's Den\u003c\/i\u003e. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBurn the Business Plan \u003c\/i\u003eis for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44791119937715,"sku":"9781473606913","price":520.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17478112179781473606913.jpg?v=1762851792","url":"https:\/\/oxfordbookstore.com\/products\/burn-the-business-plan","provider":"Oxfordbookstore ","version":"1.0","type":"link"}