{"product_id":"breakthrough-branding","title":"Breakthrough Branding","description":"\u003cp\u003eEven the smallest idea can have BIG impact when positioned correctly. \u003ci\u003eBreakthrough Branding\u003c\/i\u003e shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. \u003c\/p\u003e\u003cp\u003eFrom the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. \u003c\/p\u003e\u003cp\u003eBranding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! \u003c\/p\u003e\u003cp\u003ePacked with thoughtful reader exercises and filled with leading-edge social media strategies, \u003ci\u003eBreakthrough Branding\u003c\/i\u003e teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44787412369587,"sku":"9781857885811","price":719.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/blk_imp_17477372209781857885811.jpg?v=1762819133","url":"https:\/\/oxfordbookstore.com\/products\/breakthrough-branding","provider":"Oxfordbookstore ","version":"1.0","type":"link"}