{"product_id":"48-hour-start-up-from-idea-to-launch-in-1-weekend","title":"48-Hour Start-Up : From Idea To Launch In 1 Weekend","description":"\u003cp\u003eFraser Doherty’s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.\u003c\/p\u003e\n\n\u003cp\u003eAlmost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi – million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.\u003c\/p\u003e\n\n\u003cp\u003eBy following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:\u003cbr\u003e\n• Come up with a business idea without the guesswork\u003cbr\u003e\n• Create a kick-ass brand, website and on-line marketing campaign\u003cbr\u003e\n• Promote your product\u003cbr\u003e\nThe 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job. This book is perfect for\u003cbr\u003e\n• Young entrepreneurs\u003cbr\u003e\n• Students learning about start-ups\u003cbr\u003e\n• Established entrepreneurs looking for shortcuts\u003cbr\u003e\n• Teams within corporates who want to create a more innovative and competitive environment\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":45073427267763,"sku":"9780008196684","price":360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/41Hqvdka27L.jpg?v=1762868380","url":"https:\/\/oxfordbookstore.com\/products\/48-hour-start-up-from-idea-to-launch-in-1-weekend","provider":"Oxfordbookstore ","version":"1.0","type":"link"}