{"title":"Eric Ries","description":"\u003cp\u003eEric Ries\u003c\/p\u003e","products":[{"product_id":"lean-startup","title":"Lean Startup: How Constant Innovation Creates Radically Successful Businesses","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.\u003c\/span\u003e\u003c\/p\u003e","brand":"Oxfordbookstore","offers":[{"title":"Default Title","offer_id":44784504340659,"sku":"9780670921607","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/4164\/4723\/files\/9780670921607.jpg?v=1762790318"}],"url":"https:\/\/oxfordbookstore.com\/collections\/eric-ries.oembed","provider":"Oxfordbookstore ","version":"1.0","type":"link"}